High fashion meets videogames in this ad YouTube served me from Fendi Roma. I know what you’re thinking: “What have collectible trinkets, unrealistic body image, manipulative pricing strategies, exploitation of social pressure, and platforms got to do with videogames?”
Well, virtual consumption collides with the real in a flickering shower of chiptunes, pixel art, and gaming tropes at Fendi’s Digital Boutique. How best can I explain this concept of online “shopping” to you? It’s like Kim Kardashian’s Hollywood, but you actually have to wear the stuff. Sounds worse? OK, it’s like DayZ, but you pay for your wardrobe instead of finding it in sheds. No, that would be a freemium short-circuiting of Bohemia’s carefully balanced fashion mechanics.
Photographer and writer covering Tokyo arcade life – the videogames, the metropolis and the people