Border Break Poster

Some people think Sega has faded away. Have they heard of Border Break?

Border Break generated 14 billion yen from 2009 to 2015. After that Sega stopped separating it out in the financials, but at an average of 2 billion yen per year for nearly 10 years, you can see that Sega hasn’t died out just yet.

(And that’s just one game…)

This poster is on the stairwell of Sam’s Town, a brilliant independent arcade in Ueno. Their well-used cluster of Border Breaks is in a private understair nook where you can get comfortable and throw your money after your sordid robot-war fantasies.

Millions have done the same before you. Sega’s alive and well.

Photographer and writer covering Tokyo arcade life – the videogames, the metropolis and the people