Hey, You!

The legendary Taito Hey is portrayed as some sort of utopian wonderland, but it's actually a locked-down regime of authoritarian imperatives. Here are their inflexible demands:


In order to play enjoyably and comfortably, please adhere to the following points:

People under 16 entering the arcade after 18:00 – STOP!!βœ‹

People under 18 entering the arcade after 22:00 – STOP!!βœ‹

Underage people drinking alcohol or smoking – STOP!!βœ‹

It is not possible to exchange prizes won in this shop. Thank you for your cooperation. STOP!!βœ‹

We may ask to see proof of age

Behaviour that bothers other customers or interferes with business – STOP!!βœ‹

Data is not backed up in the event of power outages or connectivity issues

Using multiple machines at once – STOP!!βœ‹

We can take absolutely no responsibility for theft or accidents in the arcade so please exercise appropriate caution

People who stay for a long time without playing games – STOP!!βœ‹

Entering the arcade with pets – STOP!!βœ‹

Arcade staff playing on behalf of customers – STOP!!βœ‹

Changing money for purposes other than playing games – STOP!!βœ‹

Refunds after inserting coins – STOP!!βœ‹

Photographer and writer covering Tokyo arcade life – the videogames, the metropolis and the people