Apparently Aleatoric Architecture
Tateishi Segafront’s a weird design mashup: 1930s Art Deco cinema entrance, 1940s militaristic stars and 1950s sailorboy babystripe, silver starshooting hopes of the spaceage 60s, bubblebumped 1970s lavalamp blobs, and Sega’s 80s iconography superimposed off-centre.
The interior’s just as weird, with somehow Soniclike abstract swirls glowing on wallmounted lightboxes. Circus-tent circles and clownstripes lead you along the floor.
It’s sad that Sega Hi-Tech Lands like this are in the midst of a revamp. It would be nice to preserve this trippy facade forever, but you’d struggle to argue it’s of architectural importance.
Photographer and writer covering Tokyo arcade life – the videogames, the metropolis and the people