Sign of the Times

They missed this rooftop scrap of the Art Deco Club Sega brand when they mauled/modernised the signage of Sega Jiyugaoka.

Art Deco was 1920s. Postwar prosperity and overwhelming optimism. Free lines, shapes, colours. Chill out, grandad: kids never knew the grimness of it.

Art Deco revived in the 50s. All gonna be OK again. Get the shapes out.

Art Deco took cocaine with the rest of the 80s and really blasted it. Ebulience the 20s drummed up for a decade now concentrated into a single shoulderpad.

Now Sega’s out deleting the Art Deco logo. Optimism’s off-trend. Orange-leaning, noncommittal red rectangles are safe, clear and sharable.

Brand’s hibernating in case we ever have a reason to cheer up.

Postwar is so 100 years ago.

Happy 2020 everyone!